ICYMI: How to Sell Your Digital Transformation Vision
Recap: True to its theme, Wednesday’s webinar adapted to the current socially distant climate and felt more like a digital fireside chat. ATARC led a discussion about how to sell your digital transformation vision with a well-rounded panel of women ranging from small business innovators, to retired two-star Air Force Generals. Find out what we learned, and some common themes.
Start with the “why”
Why do we need change? What is the problem we are solving, and who is it being solved for? What does change look and feel like to you? Clear and succinct communication is not only necessary for executive leaders, but also necessary for others to be champions for your vision.
Collaboration makes the “how” possible
How do I get the people who are ready for change on my side? How do I get the people ambivalent to change to sway to my side? How do I get the people uber resistant to change on my side?
How we communicate our vision is everything, and it’s centered around collaboration–it’s the key to success! We cannot forget about the collective community and team of people this will affect. Selling a digital transformation vision doesn’t begin and end with VPs–all members must be on board. What if VPs leave the company? What then? Don’t be afraid to speak with colleagues first, and then go to upper management. Continue to ask questions until you become the expert!
When in doubt – BLUF
Once you figure out the “Why”, structuring a vision needs to be as simple as what is the problem and how you intend to solve it. In as minimal sentences as possible, present the bottom line up front (BLUF) and structure the message in a way that articulates what’s in it for senior executives–why should they say yes?
Co-create with customers for lasting change
Getting to the finish line is a multi-step process, but there is no doubt that making the art of impossible, possible, happens when people feel empowered to offer suggestions. Creating a collaborative environment where ideas are welcomed is paramount.
When you start with “why”, your transformational vision is always anchored back to the problem being solved. Offer a seat at the table to those whose problem you’re solving–the customers!
There is no better momentum for change than having those on the receiving end be your champion. Ask questions, become the expert, and get creative!
